Crafted design for brands that need to move fast.

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ART DIRECTOR & BRAND DESIGNER

Brand thinking.
Hands-on making.

Good in-house design isn’t just about great visuals. It’s about understanding the business, working well with marketing and product, and delivering consistently, week after week, across every channel.

That’s what I’ve done for 15+ years, from leading creative across 19 European markets as Art Director at Vistaprint to designing for a B2B SaaS platform at Plytix. I build brand systems that make teams faster, mentor the designers around me, and take ownership of every detail.
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FEATURED

Latest Projects

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Logo & Brand Design
Good Ground Harvest Network
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Logo & Brand Design
Gift Alchemy
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WHAT I DESIGN

One designer,
every touchpoint.

Brand systems, campaign creative, digital, print and motion. I’ve worked across all of it in-house and with clients, so I know how each piece connects, and how to keep a brand looking like itself everywhere it appears.
→ Brand Identity
→ Social Media
→ Storyboards
→ Presentations
→ Infographics
→ Brand Guidelines
→ Email Design
→ Landing Pages
→ Websites
→ Print & Packaging
→ Design Systems
→ AI
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FREQUENTLY ASKED QUESTIONS

You ponder,
I answer.

What kind of roles are you open to?

In-house and contract roles in brand, art direction and visual design, ideally with tech or e-commerce companies. I’m based between Belfast and Valencia and comfortable working fully remote, hybrid, or as part of a distributed team across time zones.

Are you more of a leader or a hands-on designer?

Both. As Art Director at Vistaprint I wrote briefs, set creative direction and mentored teams of 5 to 10 designers and copywriters. I also still love making the work myself, and I’m just as happy designing the final asset as I am leading the concept.

How do you work with in-house teams?

Closely. I’ve spent most of my career embedded in marketing teams, working alongside product, copywriters, strategists and leadership. I start by understanding the business goal behind each brief, so the creative supports the result, not just the look.

How do you use AI in your work?

As a practical tool, not a shortcut. I use Adobe Firefly and MidJourney for imagery and compositing, and Claude and ChatGPT for concepting, prompt writing and mockup copy. AI speeds up exploration and iteration, while brand guidelines and design judgment still decide what goes out.

How do you keep a brand consistent across teams and channels?

With systems. I’ve built and scaled design systems and templates in Figma and Adobe Creative Suite that kept digital and print consistent across 19 European markets, so teams could move fast without the brand drifting.

TESTIMONIALS

What people are saying

I had the pleasure of managing Adam for 8 years as an exceptional designer in a fast paced performance marketing team. I have always been in awe of Adam's relentless pursuit for personal and professional development.
Adam Charlton
Creative Director, Vistaprint
Adam consistently demonstrates a keen ability to learn new skills and stay abreast of market trends, which greatly contributes to his innovative and forward-thinking design approach.
Roser Marcet Robusté
Senior Art Director, Vista
I've had the pleasure of working with Adam for 10 years, so when I needed a website and logo design, I had no doubt he would do an excellent job.
Victor Blanes
Cinematographer & Videographer